The refreshing combination of Jameson, Ginger & Lime was a good way to change the way customers looked at Jameson, especially for enjoying at home.


We gave away a free lime squeezer, to make it easier for people to make the perfect Jameson, Ginger & Lime at home.

To draw attention to this unique offer, we created a range of distinctive and disruptive in-store material.

Words and pictures worked together to highlight the three elements involved in this great new way to enjoy Jameson – with Ginger & Lime.